Wednesday, September 21, 2011

Facebook seeks exec to build Hollywood, media ties

"Facebook is looking to hire a big-name executive to cultivate relationships and strike deals with the film and music industries to bolster its media offerings.
In recent months, Facebook had discussions with former MySpace co-President and former MTV executive Jason Hirschhorn about a job spearheading the company's outreach to media companies, according to several people familiar with the situation.
While the talks do not appear to have gone anywhere, and it wasn't clear whether Facebook had approached others about the position, the efforts signal Facebook's intention to take a more hands-on approach in helping media companies bring their content to the social network.
"They had held the media industry at arm's length for a while. It was: 'We are a platform, come use us all you want but we don't necessarily need to partner with you.' But now the attitude has changed," said one of the people familiar with the situation.
"They realize that one of the next phases in its evolution is to work with the media companies," the person added.
Facebook and Hirschhorn both declined to comment.
Facebook's media push comes as the company faces fresh competition from Google Inc, which launched a rival social networking service in June.
Twitter recruited former Creative Artists Agency executive Omid Ashtari to be its "L.A. person" last November, according to a report in, and the company recently appointed Chloe Sladden to a new role overseeing content and programing efforts.
"The view is they're looking at Twitter and Google and their outreach to the media community and they don't want to fall behind the curve," the source said. "They don't want the media companies to think they're uninterested."
Facebook has gradually gotten closer to the media world, with Chief Operating Office Sheryl Sandberg joining the Walt Disney Co board of directors in December 2009, and Netflix Inc Chief Executive Reed Hastings taking a seat on Facebook's board in June.
Several movie studios have released movies that can be rented and viewed on Facebook this year, including Warner Brothers' "Dark Knight" and Universal Pictures' "Big Lebowski."
Facebook was aggressively exploring recruiting a media point-person a few months ago, but has since shifted its attention to other strategic priorities, the sources said. But with the company increasingly interested in making media a key part of the social network, people expect the search to pick up again soon. (...)"


Michael said...

Blech. I hate how much power social networks are now having over our lives. And now, you can't even go to Google without seeing that annoying arrow, pointing at Google+.

Nice post though.

September 21, 2011 at 4:41 PM
Damon said...

nice post
very interesting

September 21, 2011 at 8:58 PM
frankcom said...

Great post, and I agree with micheal, it's ridiculous.

September 21, 2011 at 9:49 PM
Anonymous said...

Great post man. tanks

September 21, 2011 at 11:15 PM
George Anderson said...

Interesting. Great post!

September 22, 2011 at 12:05 AM
1904 Blogger said...

i hate you so very very much Facebook

September 22, 2011 at 1:46 AM
Luce said...

Social networks just like industry and rich people tend to do such things, accept that :\

September 22, 2011 at 10:26 AM

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